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Tracking Brands on Twitter

Published 04/26/2011 and rated Ratingstars5 5 out of 5 stars
by AppAppeal Editor
What can you use the app for?

CoTweet is designed to help businesses manage conversations in real time. Users can review all comments in a unified box that combines each stream. Work groups can also be created, each focusing on a different brand or task. Work groups also allow the user to collaborate across various social network accounts. Each user can also be assigned specific roles and permissions so the right level of access is given to those who need it. Companies can locate discussions focused on their brand through CoTweet’s search tool (which covers Facebook and Twitter). The user can also receive email notifications of recent discussions and have those translated into the user’s language. Work flow can be organized through scheduling features and tags. CoTweet also gives users note and assignment functions to allow for team member follow ups. Even after obtaining the data, CoTweet offers additional functions through dynamic reports, Excel data exporting and a roll up view that combines all report data.

CoTweet screenshot
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What is the history and popularity of the app?

CoTweet was founded in January of 2009 by Jesse Engle, Kyle Sollenberger and Aaron Gotwalt. Based out of San Francisco, California, the current team consists of nearly 20 individuals, including Creative Director Sollenberger, CEO Engle, CTO David Bill, Vice President of Product Development Gotwalt, advisor Joshua Auerbach and board member Steve Anderson.

What are the differences to other apps?

CoTweet gives users a full spectrum of tools to help them monitor, compile and review conversations that can help them market their brand. The application allows the user to seek out discussions using keywords to find out who is talking about their brand and what is being said. The application also gives the user a number of ways to review the data so it can be used to improve marketing efforts, products and other areas in their business.

How does the web app look and feel to use?

The CoTweet website has a very vibrant color scheme that features orange and grey. The design is very professional and meshes well with the color choices. The actual tools are easy to use, with color line graphs and organized lists to give the user the insight they need. Navigational tabs also help the user locate various information for contacts. Overall CoTweet helps users gather a great deal of information without feeling overwhelmed with the results.

How does the registration process work?

New users can create a CoTweet account by clicking the bold grey “Sign Up” link in the upper, right hand corner of the homepage. The registration form asks the user to provide a first and last name, company name, email address and password. The email address will be the user’s CoTweet login name. A note at the bottom of the form advises the user that by submitting their information, they are automatically agreeing to the CoTweet terms and conditions.

What does it cost to use the application?

CoTweet offers users two memberships to choose from. The first is a standard account which includes Twitter social network features, message assignments, multiple users, click tracking, limited reporting and analytics, search features, email notifications, rich profiles, multi account publishing, scheduling tools, threaded conversations, 30 day conversation history, message archives, keyboard shortcuts, integration and online knowledge base support. The Enterprise account upgrades to include Facebook social network features, threaded notes, advanced roles and permission controls, work groups, advanced reporting and analytics, tagging, snippets, reply all publishing, unlimited conversation history, SalesForce and TwitPic integration, cohort group membership, CoTweet product certification and priority level support. Users can create a Standard membership right away for free but must contact CoTweet for an enterprise quote.

Who would you recommend the application to?

CoTweet is a great tool for many businesses. The application helps users handle marketing tasks and monitor the popularity of their brand. CoTweet also provides users with collaboration and scheduling tools.

  • Access conversation histories
  • Search for brand by keyword on popular social networks
  • Integrate and other applications (with specified membership)
  • Review reports and analytic data
  • Create work groups and set permissions and access controls (with specified membership)

CoTweet video

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CoTweet pricing

FREE - Permanently free version

Mobile versions

Iphone app

Iphone app

Android app

Android app




CoTweet on Twitter

Link to app information

Company blog