CoTweet is designed to help businesses manage conversations in real time. Users can review all comments in a unified box that combines each stream. Work groups can also be created, each focusing on a different brand or task. Work groups also allow the user to collaborate across various social network accounts. Each user can also be assigned specific roles and permissions so the right level of access is given to those who need it. Companies can locate discussions focused on their brand through CoTweet’s search tool (which covers Facebook and Twitter). The user can also receive email notifications of recent discussions and have those translated into the user’s language. Work flow can be organized through scheduling features and tags. CoTweet also gives users note and assignment functions to allow for team member follow ups. Even after obtaining the data, CoTweet offers additional functions through dynamic reports, Excel data exporting and a roll up view that combines all report data.
CoTweet was founded in January of 2009 by Jesse Engle, Kyle Sollenberger and Aaron Gotwalt. Based out of San Francisco, California, the current team consists of nearly 20 individuals, including Creative Director Sollenberger, CEO Engle, CTO David Bill, Vice President of Product Development Gotwalt, advisor Joshua Auerbach and board member Steve Anderson.
CoTweet gives users a full spectrum of tools to help them monitor, compile and review conversations that can help them market their brand. The application allows the user to seek out discussions using keywords to find out who is talking about their brand and what is being said. The application also gives the user a number of ways to review the data so it can be used to improve marketing efforts, products and other areas in their business.
The CoTweet website has a very vibrant color scheme that features orange and grey. The design is very professional and meshes well with the color choices. The actual tools are easy to use, with color line graphs and organized lists to give the user the insight they need. Navigational tabs also help the user locate various information for contacts. Overall CoTweet helps users gather a great deal of information without feeling overwhelmed with the results.
New users can create a CoTweet account by clicking the bold grey “Sign Up” link in the upper, right hand corner of the homepage. The registration form asks the user to provide a first and last name, company name, email address and password. The email address will be the user’s CoTweet login name. A note at the bottom of the form advises the user that by submitting their information, they are automatically agreeing to the CoTweet terms and conditions.
CoTweet offers users two memberships to choose from. The first is a standard account which includes Twitter social network features, message assignments, multiple users, click tracking, limited reporting and analytics, search features, email notifications, rich profiles, multi account publishing, scheduling tools, threaded conversations, 30 day conversation history, message archives, keyboard shortcuts, Bit.ly integration and online knowledge base support. The Enterprise account upgrades to include Facebook social network features, threaded notes, advanced roles and permission controls, work groups, advanced reporting and analytics, tagging, snippets, reply all publishing, unlimited conversation history, SalesForce and TwitPic integration, cohort group membership, CoTweet product certification and priority level support. Users can create a Standard membership right away for free but must contact CoTweet for an enterprise quote.
CoTweet is a great tool for many businesses. The application helps users handle marketing tasks and monitor the popularity of their brand. CoTweet also provides users with collaboration and scheduling tools.